The idea
HangUp revolutionizes the art market by uniting the worlds of art with those of architecture, design, and real estate. The result is an innovative approach that makes selling and promoting works simpler, more accessible, and more natural. Art becomes an integral part of homes, offices, and public spaces—no longer just a concept or decoration, but an element capable of transforming and enhancing environments. In this way, HangUp not only creates a new generation of collectors and enthusiasts around our artists, but also facilitates and simplifies the purchase of their works. All this offers new opportunities to artists and brings tangible added value to designers and real estate developers.
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Child with Cyclist - Nicola Pucci
The mission
We are passionate about showcasing our artists' works, carefully and elegantly integrating them into a wide variety of architectural projects and incorporating them into multifaceted real estate operations and transactions, transforming every space, public or private, into a unique and inspiring experience.
The artists
Services
For collectors
With Hangup, investing in art has never been easier. We take care of the complete appraisal and remarketing of your works, accompanying and advising you on your journey into the art world, and offering you the opportunity to seize excellent opportunities for the works of our artists, who are outside the traditional collectors' circuit.
For real estate agencies and design studios
We offer real estate agencies and architecture and design firms the opportunity to integrate our works into their projects and sales proposals, thus increasing their profits, helping build their corporate image (brand reputation), and offering their clients the opportunity to access the world of art as a form of investment.
For artists
For artists at HangUp Promotion, the HangUp branch dedicated to promoting emerging artists, selling their works becomes much easier and more effective when they integrate them with real estate services, design and architecture projects, and other alternative promotion and sales opportunities. These opportunities are seized upon or created at HangUp, complementing traditional channels (publications, fairs, galleries, and client portfolios) with innovative methods and channels to promote our artists through integrated public relations strategies. This is precisely why, with us, they have greater sales and visibility opportunities.